Brand & Campaign Manager - Alphablocks LTD

About The Role

Alphablocks is a growing media and educational brand, predominantly known for its award-winning shows Alphablocks and Numberblocks. With recent 'Blocks' shows Colourblocks and Wonderblocks now added to the roster, and with both digital, merchandise and licensing programmes growing around the world, we are looking for a Brand & Campaign Manager to drive the day‑to‑day delivery of integrated brand campaigns and ensure consistent, high‑quality brand execution across our global preschool education franchises.

Working closely with the Managing Editor and wider Brand Editorial team, you will help bring our brand strategy to life through effective campaign delivery, cross‑functional coordination and strong partnership with Blue Zoo Licensing and Blue Zoo Digital. You will support the development and rollout of brand tools and documentation, maintain brand identity and values across all activations worldwide.

We are very happy to discuss flexible, hybrid and remote working options for all our vacancies. This opportunity is being offered on a 1 year fixed term contract (PAYE), and the successful candidate must be based in the UK.

Day to Day:

• Deliver integrated brand and marketing campaigns end‑to‑end, ensuring all activity is executed on time, on budget, to a consistently high standard and in line with strategy
• Manage day‑to‑day campaign workflows, coordinating timelines, approvals, asset delivery and agency outputs to keep all projects moving smoothly
• Maintain accurate, up‑to‑date brand information across all internal teams (content, production, broadcast, digital, licensing) to ensure aligned and consistent execution
• Alongside the Brand Editorial team, work closely with Blue Zoo Digital on social approvals, ensuring all content meets brand, editorial and educational standards before release
• Support Blue Zoo Licensing with day‑to‑day needs, ensuring they have the correct brand assets, information and updates to deliver partner activations effectively
• Monitor the Alphablocks online shop experience and support D2C activity, ensuring product listings, assets and seasonal updates are delivered accurately and on schedule
• Recommend seasonal activation ideas based on brand plans, performance insights and partner needs
• Support on managing and maintaining brand guidelines, toolkits, templates and asset libraries, ensuring teams can easily access the correct materials for execution
• Review brand materials for consistency, accuracy and alignment with editorial and educational principles, escalating issues where needed
• Coordinate cross‑functional inputs for campaigns, ensuring all teams deliver their components on time and to brief
• Alongside the wider team, capture and organise brand knowledge, building an internal library of brand insights, educational understanding and brand lore to support consistent execution
• Work with the Managing Editor and animation partner Blue Zoo to source new assets when required, ensuring licensing, brand and marketing teams receive what they need to deliver campaigns
• Track campaign performance and gather feedback from stakeholders, using insights to refine future executions and improve brand materials
• Support the creation of brand update decks, reports and internal communications to keep teams aligned on progress and upcoming activity
• Stay up to date with industry trends, competitor activity and educational developments, sharing relevant insights that inform future brand execution

About You

Must Have:

• Strong experience working with licensed children’s brands
• Commitment to helping children learn
• Strong experience in developing educational content and an excellent understanding of early years education
• Self-starter who can take initiative and work autonomously, while also supporting a dynamic team environment, actively sharing knowledge and insights with the team
• Flexible and able to adapt to the changing needs of a growing company.
• Organised, proactive and confident with the ability to manage and prioritise a diverse and fast-paced workload
• Collaborative and communicative team player, skilled at building positive relationships and engaging effectively with both internal and external stakeholders
• Proficient in Google Suite, Word, PowerPoint and Excel
• Excellent written and verbal communication skills with impeccable grammar and spelling

Bonus Points:

• Knowledge of the Blocks Universe (Alphablocks, Numberblocks, Colourblocks, Wonderblocks)
• Editorial or content development experience
• Experience in creating parent/teacher-facing content
• Basic design skills e.g. experience in Adobe suite and/or other software applications for creating rough visuals, layouts and mock-ups

About Us

Alphablocks Ltd. is the home of BAFTA-nominated and winning educational and entertainment shows including Alphablocks and Numberblocks. Created in conjunction with our friends at leading animation studio, Blue Zoo, these are the top educational shows on CBeebies in the UK and also shown outside the UK by other broadcasters and platforms, including Netflix.

This company is currently expanding its in-house team, as we explore new and exciting opportunities to support and extend these IPs.

We are looking for creative and enthusiastic team players, who are keen to be part of a fun and talented team and respect each other's differences as we seek to support grown-ups and bring learning to all children in fresh and entertaining ways.