Analyst, Content Analytics
Job Summary:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?
We’re looking for an Analyst, Content Analytics to analyze content performance and audience engagement, applying advanced analytics to understand consumption across Disney+ and Linear TV channels. You will collaborate with the Regional Content Manager in the creation of audience insights by driving data-driven thinking, automated reporting, and strategic storytelling. In this role, you will build strong relationships to support key decisions throughout DTC strategies and operations.
The Analyst, Content Analytics will be responsible for:
- Dive into the heart of Disney content offerings, leveraging cutting-edge reporting, visualization, and insights delivery techniques.
- Partner with cross-functional teams to conduct in-depth analyses of SVOD and Live content, boosting consumption levels and ensuring content for a competitive landscape.
- use a profound understanding of live streaming, linear TV broadcasting, and content performance to deliver strategic insights that guide programming and drive continuous growth.
- Partner closely with key business stakeholders (including ESPN, Marketing, Acquisitions, and DTC Programming) to identify and unlock opportunities.
- Lead impactful presentations and meetings, turning complex data into compelling stories.
- Stay current with key streaming, digital, and linear consumption metrics to understand audience behavior.
- Track multi-platform audience evolution, stay current with industry trends, competitor case studies, and bring market insights.
- Contribute to improving tools, dashboards, and analytics methodologies.
- Go beyond standard reports to analyze the underlying consumer behaviors and drivers.
What we need from you to be part of this story:
- +2 years experience analyzing large datasets.
- +1 year of hands-on media / content analytics (SVOD, OTT) is preferred.
- Solid experience with Looker, Tableau, or Power BI dashboards.
- SQL knowledge is a must. Experience with Snowflake, BigQuery, Redshift, etc.
- Programming experience with Python or R.
- Experience with statistical and ML models (e.g., regression, classification, clustering).
- Experience with digital media metrics, subscription or advertising models is a plus.
Additional Information:
At Disney, we believe it takes great people to create memorable experiences. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a culture that empowers everyone to thrive.
“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney