Analyst, Growth & Retention Analytics
Job Summary:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?
The Analyst in Growth & Retention Analytics will collaborate with the Growth Marketing Team to understand and analyze acquisition campaign performance, identifying opportunities for improvement and efficiency across acquisition costs, customer value, and user behavior throughout the conversion funnel, through reports and insights that help with the needs as well as finding solutions for them, creating insights through data extraction and analysis. The ideal candidate for this role is passionate about understanding and growth of the perfect business.
The Analyst in Growth & Retention Analytics will be responsible for:
- Working with the Growth Marketing Performance and Retention to help identify performance, and Grow with the Growth Marketing Team.
- Support teams and extracting data, creating KPIs and developing personal insights.
- Build own benchmarks for KPI monitoring, expectations alignments and results analysis.
- Detect risks and flaws to drive solutions, and leverage opportunities to grow.
What we need from you to be part of this story:
- At least 2+ years of experience in a similar role.
- Advance studies or graduate in Actuary, Statistics, Industrial Engineer, or other.
- Strong skills using SQL tools is required (Microsoft SQL, Snowflake or similar).
- Familiarity with data exploration and data visualization tools is required (Looker, Power BI, Tableau, or similar).
- Advanced level of English (written).
- Experience with statistical programming languages like R or Python (or a plus).
- Experience in Performance Marketing and CRM (a plus).
- Experience using AI tools and best practices and contributing to a continuous performance improvement.
Additional Information:
At Disney, we believe it great people to create memorable experiences, products and services. We are recognized by diversity and teamwork. Disney is an equal opportunity employer. We foster a culture of belonging and inclusivity.