Marketing Strategy Intern, Walt Disney World Resort, Spring 2027
About the Role & Program
“We create Magic.”
That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!
Our ultimate objective is to drive consumer demand, visitation and revenue goals for Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resorts Collection hotel, and purchase a ticket to Walt Disney World Theme Park.
This internship is a full-time, six-month commitment in the Orlando, FL area from January 2027 to June 2027 (excluded as factual data)
What You Will Do
You will help deliver annual revenue and attendance goals for Walt Disney World. Important responsibilities will include supporting Managers in building and implementing communication plans, evaluating campaign creative, analyzing consumer research results, interpreting analyses and determining go-forward action plans, monitoring tactical performance, and other key projects as assigned.
By applying for this role, you may be considered for a Marketing Strategy Internship role on one of the following teams: Domestic Audience Marketing, Florida Resident & Annual Pass Marketing, Merchandise Marketing, Disney Resorts Collection & Central Florida Tourist Marketing, Multi-Cultural Marketing, or Experience & Technology Marketing.
Make an impact by...
- Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives
- Creatively solving the business issues through innovation of new ideas
- Using data to inform decisions and support research, analysis, and reporting efforts
- Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion
- Collaborating with internal teams to support business needs through emails, organic and paid media, etc., and developing and executing marketing strategies
Required Qualifications & Skills
- Ability to use data analysis and consumer insights to help tell a clear, compelling story; comfortable working with numbers
- Team collaboration with the ability to handle conflict positively
- Proficiency using Microsoft Office Suite and developing presentation decks
- Previous Marketing Internship experience
- Takes initiative and possesses a entrepreneurial mindset
Preferred Qualifications
- Prior Disney Experience
- Familiarity with AI & AI Powered Tools
- Fluent in Spanish
Education
- Senior year preferred
- Major or previous coursework in Marketing, Business, or a related field
Eligibility Requirements & Program Information
- Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
- At least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Disney College Program
Additional Information
- Be compliant with The Disney Look appearance guidelines
- Program Length: The approximate dates of this internship are January 2027 – June 2027 (excluded)
- Fully available to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule
- Ability to provide own housing
Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for an interview. Note that this role description will not be accessible once the posting is closed.
The pay rate for this role in Orlando, Florida is $23.00 per hour. Select benefits may be provided as part of the compensation package. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits. (excluded as salary)