Senior Manager, Publicity
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, Company. Company. Innovation, imagination and inclusion are at the core of Disney. Innovation, imagination and inclusion are at the core of Disney. Our culture of innovation, imagination and inclusion is at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. Our culture of inclusion and innovation is at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. Our commitment to innovation, inclusion and creativity is at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. Our focus on innovation, imagination and inclusion is at the core of Disney, defining the experience we deliver as well as providing the foundation of our success. We value innovation, imagination and inclusion as the foundation of our culture, defining the experience we deliver and our success. We value innovation, imagination and inclusion as the foundation of our culture, defining the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion are at the core of Disney, and they define the experience we deliver and our success. Innovation, imagination and inclusion.
Job Summary
The Senior Manager Publicity is a knowledgeable strategic leader responsible for driving end-to-end publicity strategy and execution for Korean and Japanese Disney+ Original titles across the APAC region, ensuring campaigns are aligned with regional and local business priorities and audience needs.
What You Will Do:
- Lead publicity strategy and execution for Korean and Japanese Disney+ Original titles across the APAC region, ensuring campaigns are aligned with regional and local business priorities and audience needs.
- Develop integrated title publicity plans in partnership with local market teams, regional stakeholders, studios, and external agencies, ensuring clear objectives, timelines, and performance measures.
- Lead and manage media activities, including press conferences, media interviews, talent publicity tours, press junkets, set visits and content showcases and other related publicity events to maximize title visibility and awareness across APAC.
- Collaborate with global PR teams to localize publicity strategies and plan while ensuring consistency in messaging and campaign objectives across markets.
- Partner closely with Content Marketing, Brand & Franchise, Creative, and Studio teams to maximize title awareness and audience engagement through integrated publicity and marketing efforts.
- Manage relationships with filmmakers, talent representatives, media partners, and publicity agencies throughout the campaign lifecycle, ensuring alignment, trust, and effective collaboration.
- Identify regional publicity opportunities and optimize resources across markets to increase the impact of Disney+ original content, balancing strategic priorities with operational realities.
- Provide strategic counsel and campaign recommendations based on consumer insights, media landscape, and audience trends, and share post-campaign learnings and best practices across APAC.
- Guide teams by aligning business strategies and priorities, defining expectations, and connecting team responsibilities to company-wide goals, solving for both immediate and future challenges.
- Collaborate closely with APAC and global partners while reporting to the Executive Director, APAC Local Content Marketing, Brand, Franchise & Publicity to ensure consistency in messaging and campaign objectives across markets.
- Stay ahead of the media industry and align on strategy, priorities, and audience moments.
Required Qualifications & Skills:
- Native-level fluency in both Korean and English, with excellent written and verbal communication skills.
- Experience leading title publicity campaigns within the industry, with experience in entertainment, cultural and consumer marketing.
- Proven ability to develop and execute integrated public relations and integrated communications campaigns for film, television, or content.
- Strong collaboration and partnership skills.
- Experience working in entertainment, with a deep network in pop culture, consumer media, and industry, with a focus on strategic communications.
- Experience managing external agencies and vendor partners, with a proven record of driving brand awareness and audience and cultural impact.
- Experience in the media and entertainment industry, with a deep network in culture, consumer and entertainment.
- Experience in public relations and integrated marketing, with ability to drive creative and impactful campaigns.
- Strong leadership and communication skills.
- Experience developing local marketing and communications plans, working across local, regional, and global teams.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (APAC):
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every family member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally treasured.
This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).