Sr Manager, Brand Partnerships & Experiential
Job Summary:
Disney Entertainment Television and DTC (Disney+, Hulu, Disney Kids & Family, ABC Entertainment, National Geographic, Onyx Collective, Freeform, Disney Television Studios) is seeking a Senior Manager, Brand Partnerships & Experiential to lead the development and execution of high-impact consumer marketing initiatives. This role is ideal for a pop culture enthusiast and highly organized project leader who excels at managing complex campaigns, multiple stakeholders, and tight timelines.
Reporting to the Vice President, Brand Partnerships & Experiential, the Senior Manager will partner closely with internal teams, external brands, and agencies to deliver culturally resonant marketing partnerships, experiential activations, and consumer events that drive brand awareness and audience tune-in for priority television and streaming series. This role blends creative thinking with operational rigor and requires a proactive, detail-oriented approach in a fast-paced, collaborative environment.
The ideal candidate strikes a strong balance between creative sensibility, strategic narrative development, and flawless project management. They are an enthusiastic storyteller and skilled pitch strategist who can inspire excitement among prospective brand partners, secure high-profile collaborations, and identify breakthrough marketing opportunities that generate cultural relevance and business impact. They are also an experienced people manager who leads by example, mentors team members, and consistently delivers high-quality work with minimal oversite.
Responsibilities:
As the Senior Manager, Brand Partnerships & Experiential, you will lead the development and be fully hands-on for the execution of brand partnerships, experiential activations, and consumer events from concept through completion, managing multiple projects simultaneously. This role is crucial in ensuring the successful delivery and production of culturally relevant ideas that align with brand strategy and drive audience awareness. The ideal candidate will possess strong project management skills, creativity, and the ability to collaborate effectively with various stakeholders. This role directly impacts brand visibility and consumer engagement.
- Lead the development and execution of brand partnerships, experiential activations, and consumer events from concept through completion, managing multiple high-profile projects simultaneously
- Identify, pitch, negotiate, and secure strategic brand partners by developing compelling narratives, leading partner outreach and meetings, and building long-term relationships that drive innovative, culturally relevant promotional opportunities
- Manage agencies, vendors, and partners through RFPs, creative development, and execution, ensuring strong ROI, operational excellence, and alignment with brand priorities
- Own project timelines, budgets, deliverables, contracts, and SOW processes, proactively addressing risks and implementing solutions to ensure seamless execution
- Serve as a primary point of contact for internal stakeholders and external partners, representing the Brand Partnerships & Experiential team in high-profile meetings and presentations
- Develop and deliver strategic presentations, status updates, and post-campaign recaps for senior leadership and cross-functional teams
- Mentor and develop junior team members, fostering a culture of collaboration and excellence
- Build and maintain relationships across the ecosystem to identify new opportunities and culturally relevant marketing solutions
- Drive projects end-to-end, anticipating needs and delivering high-quality work with minimal oversight
- Champion innovative ideas and contribute to cross-functional discussions to advance business objectives
Basic Qualifications:
- 7+ years of experience in brand partnerships, experiential marketing, or related fields
- Proven ability to execute successful collaborations, combining storytelling, content, and strategy
- Exceptional communication and presentation skills, with the ability to influence senior executives and diverse stakeholders
- Experience securing and managing partner programs, developing pitches, and driving awareness
- Strong leadership and team development experience, managing priorities in fast-paced environments
- Proactive, self-motivated, and solutions-oriented
- Experience representing the organization and building strategic relationships
- Proficiency in Microsoft Office Suite, Keynote, and Canva
- Willingness to travel and work variable hours as needed
Preferred Qualifications:
- Brand-side experience within experiential marketing
- Creative instincts with sound business judgment
- Passion for pop culture and Disney brands
- Established network of industry contacts
- Experience driving cultural relevance and earned media
- Proven success in executive-facing settings
- Positive, solutions-oriented mindset
- Experience with vendors and diverse communities
- Demonstrated understanding of inclusive marketing strategies
Required Education:
Bachelor’s Degree