Digital/Social Media Coordinator
Sony Pictures Animation is seeking a Digital/Social Media Coordinator to join our Publicity/Digital team. Reporting to the SVP of Publicity/Digital, this role will support the day-to-day execution of social media and digital campaigns across Sony Pictures Animation's slate of feature films and series, as well as our studio channels.
The ideal candidate is highly organized, creative and digitally savvy, with a strong understanding of social platforms, online communities, and entertainment culture. This person will work closely with the Director of Digital/Social Media and internal and external partners to produce engaging content, manage social channels and find creative ways to connect audiences with our films, filmmakers, talent and the artists behind our productions.
Sony Pictures Animation is a pre-production animation studio based in Los Angeles, California, creating both feature animation and animated series with artists from around the world. We pride ourselves on empowering filmmakers to lead the creative process, and allowing the hand of the artist to be truly felt, with the goal of producing bold and innovative visual storytelling.
RESPONSIBILITIES:
- Support the planning and day-to-day execution of social and digital campaigns for Sony Pictures Animation films, series and studio channels.
- Manage social content calendars, scheduling and publishing across platforms, ensuring content and key campaign moments stay on track.
- Help develop creative social content and copy that reflects the voice of our projects and studio.
- Coordinate the development, routing and delivery of social assets, working with internal creative teams, filmmakers, external agencies and other partners.
- Monitor social platforms, online communities and conversations around our projects, talent and studio, identifying opportunities for engagement and timely content.
- Support community management and audience engagement across SPA social channels.
- Stay current on social trends, emerging platforms, creators and evolving audience behaviors, and bring forward ideas for how SPA can participate in relevant and authentic ways.
- Help identify behind-the-scenes, filmmaker, artist and talent-driven storytelling opportunities that can be extended across social and digital platforms.
- Support social coverage for premieres, screenings, festivals, conventions, junkets and other publicity and studio events.
- Partner closely with the Publicity team to amplify press moments, announcements, interviews and other campaign opportunities across social channels.
- Track social performance and campaign results and help prepare reporting and insights to inform future content and campaigns.
- Maintain organized records of content, assets, approvals and campaign materials across multiple projects.
- Collaborate with Sony Pictures Entertainment teams, distribution partners, agencies and other stakeholders to coordinate social activity and ensure alignment across campaigns.
- Support multiple projects and priorities simultaneously in a fast-paced environment.
QUALIFICATIONS:
- 1-3 years of experience in social media, digital marketing, digital publicity, communications or a related field, or equivalent relevant experience.
- Hands-on experience supporting social media channels for a brand, entertainment property, agency, media company or other organization.
- Strong understanding of major social platforms and how audiences engage with content across them.
- Strong writing skills and the ability to adapt copy and tone for different platforms, audiences and projects.
- Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and changing priorities.
- Creative thinker with strong instincts for engaging social content and digital storytelling.
- Familiarity with social publishing, scheduling, listening and/or analytics tools.
- Comfortable using social performance data and audience insights to understand what is working and inform future content.
- Collaborative approach and ability to work effectively with creative teams, filmmakers, talent, executives, agencies and other partners.
- Sound judgment and discretion when working with unreleased content, talent and other confidential information.
- Interest in social trends, entertainment, pop culture and emerging digital platforms.
- Experience with entertainment, animation, film, television and/or fandom communities is a plus, but not required.
- Interest in animation, filmmaking and creative storytelling.
- Ability to work outside of standard business hours as required for key social moments and events, including premieres, festivals, screenings and conventions.
Sony Pictures Animation is an equal opportunity employer and provides reasonable accommodations in compliance with the Americans with Disabilities Act. We evaluate applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.