The Generative AI Artist creates images and sequences that support every stage of a project at Rodeo FX: visual direction, pitches, previs, IP development, and increasingly, final shots for broadcast. At Rodeo FX, AI is a creative tool in service of an artistic intention. It does not replace it.
Within the Ads, Post & AI department, this person works closely with our compositing, 3D, real-time, and art direction teams. Their role is to extend what these teams can do: explore more creative directions earlier and deliver imagery that holds up in production.
This is a hybrid role grounded in the realities of advertising production, requiring both a strong creative eye and technical rigor.
Key Responsibilities
Master Your Craft
- Build and maintain your own workflows in ComfyUI, combining multiple models based on the needs of each shot.
- Train LoRAs on image and video models and prepare the required datasets, including image selection and balancing for pose and lighting.
- Test new models methodically and select the right tool based on quality, control, turnaround time, and cost.
- Deliver professional-quality visuals quickly and consistently, in line with studio standards.
Creative Quality
- Generate visual directions, lookframes, key visuals, animatics, and final shots for advertising projects and IP development.
- Think in cinematic terms: framing, lens choice, lighting, camera movement, and editing rhythm.
- Use AI to explore, iterate, and propose creative possibilities without replacing human artistic intent.
- Ensure every image supports the story, the intended visual language, and the overall consistency of the project.
Technical Quality
- Maintain consistency of characters, products, and visual worlds from one shot to the next.
- Ensure work is reproducible: save workflows, document model versions, and create results that can be recreated.
- Deliver outputs in formats that can be used by compositing, 3D, and finishing teams, including the appropriate color space, resolution, frame rate, and passes.
- Use live-action plates, on-set capture, or mocap data to guide generation.
- Explore generative 3D techniques, including Gaussian Splatting and image-to-3D, for environments and previs.
- Track credit and compute usage across projects and report on it as needed.
Communication
- Work closely with art directors, supervisors, producers, and artists across other departments.
- Clearly explain to producers and clients what AI can do, what it cannot do, and what it costs.
- Be comfortable saying when AI is not the right solution for a shot.
Responsibility
- Respect copyright, consent requirements related to a person's likeness, and the commercial licensing terms of every tool used.
- Protect the confidentiality of client materials: no client content may be uploaded to a platform that has not been approved by the studio.
Learn, Share and Grow
- Actively stay current in a field that evolves every month.
- Document methods and contribute to the internal library of workflows, LoRAs, style references, and test results.
- Train artists from other departments and contribute to a creative, rigorous, and collaborative AI culture at Rodeo FX.